Via Capitale du Mont-Royal is proud to participate in La guignolée des médias for a new year to raise awareness and promote support throughout Quebec.

For those who don’t know, La guignolée is a fundraising campaign to collect non-perishable food and cash donations to help the most disadvantaged, both during the holiday season and in the difficult months that follow.

In 2017, half of the food aid counters were short of food like every year, and this both in winter and summer! That’s why this year again, La guignolée des médias campaigned during the summer and invited Quebecers to make an easy donation by texting “MEALS” to 20222 ($10 donation) until July 31.

The winter campaign of the media food drive will be held from November 25 to December 24, 2019. The next outdoor collection will take place on Thursday, December 5. We will be in front of the agency from 8 am to 8 pm and on Mont-Royal Avenue as well. You can also come and meet the spokespersons of the La guignolée  Patrice Godin , Mère ordinaire par Bianca Longpré, Stéphane FalluJean-Philippe DionDanieleHenkel.tvAlexandre ChampagnePatricia PaquinAriane Moffatt and Mélissa Bédard starting at 2 p.m. at our offices, to share a hearty snack, so save the date! Please reserve by sending a message at emilie.renaud@viacapitale.com. Places are limited !   

Your donations of money and non-perishable food allow thousands of Quebecers and their families to live the holiday season with dignity. Your contribution makes a difference. If you can, give!

While waiting for more details on this year’s event, we invite you to revisit the 2018 event at our offices in this short video

We look forward to seeing many of you this year! 

La Grande Guignolee en visite chez Via Capitale du Mont-Royal

La #guignolée2018 passing through our agency on Mont-Royal Avenue. Photo credit: Maurice Nantel